“Considering the audience” is one of the most important pieces of advice in storytelling and data visualisation. It is generally suggested to think about their needs, goals, and ability to understand the items displayed in the visual.

This allows our message to reach them more easily and resonate with them better, but the idea of “considering the audience” itself is quite vague.
In this article, I will turn the vague suggestion “consider the audience” into something more checklist-like, which you could go through and consider the audience “considered”.